May 2009
What’s up with the Wired Solutions team?
The Coders Against cancer are proving to be strong competitors in this years Cancer Society Relay for Life. We’ve raised over $2450.00! A great big thanks to everyone who sponsored our team.
But the fight isn’t over yet. We still have 6 weeks to raise funds that will help those battling Cancer. By pledging the Coders Against Cancer your dollar goes further. Owners, Sharbel and Susan Lutfallah have agreed to match every dollar raised up to $10,000.
And that’s not all…If your business pledges the Coders Against Cancer by June 10th, 2009 we’ll include your logo on our team t-shirts, event tent and website.
The Internet – Not just for teens anymore
Once upon a time, the internet was known as a tool used by younger generations, generally those ranging from 12 – 34 years of age. New research by the Pew Internet and American Life Project is proving that the internet isn’t just for the young, but also the young at heart.
Younger generations tend to use the internet for socializing, entertainment and games, while older generations are using resources found online for research, to visit government and religious sites and to answer health questions. According to the Pew Internet and American Life Project, “Researching health information is the third most popular online activity with the most senior age group, after email and online search.”1
This is important information if your business targets a more mature audience. If you already have a website, it may mean changing your content to appeal to an older generation, and making sure that information is accessible. If you don’t have a website, because you thought your senior target audience wasn’t online, it’s time to think about getting one.
1. http://www.pewinternet.org/Reports/2009/Generations-Online-in-2009/Generational-Differences-in-Online-Activities/4-Older-generations-use-the-internet-as-a-tool-for-research-shopping-and-banking.aspx?r=1
Lesson Learned!
Internet usage, once thought to be the domain of a youthful demographic, has quickly changed to an almost universal communication medium, with the fastest growing age group of internet users being ages 70-75, it’s time to take a second look at how we use our websites to sell our products, services or ideas.