What’s up with the Wired Solutions team

Wired Solutions is elated to introduce Robert Tuomi as the newest member of our team. Rob comes to us with extensive experience in the field and will be working with us as a Business Development Manager.

It’s been a busy month around the Wired Solutions office. Myergo, the workplace health management software solutions company has launched their new website. Wired Solutions also helped Lile Design, the eco-friendly scarf company, and CANSpep, the Canadian Society of Event planners, launch their new sites this month.

In other exciting news, the Wired Solutions team has added some energy to their homepage with a slick use of JQuery, XML web-services, C#, ASP.NET and a bunch of other really geeky acronyms!

Opportunity is in the mail

Email marketing is becoming increasingly popular as a cost effective and green way to stay in touch and keep customers informed about your business. Email marketing is evolving and businesses are finding more creative ways to use it, as it becomes a critical part of their multichannel marketing plan. In fact, according to Online Retail Holiday Readiness Report, WebTrends (2006) “Online retailers ranked email marketing as the most important demand-generation activity for holiday success, with Search Engine Marketing (SEM) ranking second”1

Here’s a few quick points to make your next bulk email a success:

1. Choose a subject that is short, grabs attention and doesn’t sound like spam.
2. Stay “above the fold” especially with the most important messages.
3. Check to see what your email looks like with no images. Often this is the first and sometimes only thing people will see.

Size doesn’t matter with your email list, but quality does. Whether you have 50 people on your email list, or 50,000, your message should be targeted and relevant to the people on your list. It is important to provide a way for people on your bulk email list to unsubscribe, and by doing this you are targeting your audience even further.

Last but not least, people are busy, so keep your email short and to the point.

Lesson Learned!

Consider email marketing as part of your next campaign. It’s a measurable way to reach a targeted market. Grab your audiences attention with a well thought out subject line and a well designed email. There is no reason to pressure people to join your email list. If they don’t want to join, they're probably not interested in what you have to say anyway.