What’s Happening...

Wired Solutions is happy to announce that D-ICE's website is now live! We not only developed the website, we also developed the company brand from start to finish. Check them out at www.dicecanada.ca. In other news, Courtesy Accessible Transportation was launched earlier this month as well. Again, we developed the website as well as the company's logo, business cards and brochures. Visit them at www.courtesyaccessible.com

Video On Your Site

If you've done any sort of surfing on the web lately, you're bound to have come across websites that have videos embedded in them. As a business owner, you may have paid several thousands of dollars for professional videos to be produced to spotlight your company and show it off to potential clients. Or, maybe you are an upstart with a really cool product or service, and you want to produce your own tutorial or demonstration videos. Either way, the question I get is "Can I put the videos on my website?".

Well, I am sure you guessed by now that the answer is yes, otherwise this would be a pretty short article. Seriously though, I could remember a time when when web pages were cutting edge if they had a picture on them. Now, we live in a time where we are watching TV and getting real-time GPS updates of where our friends are, all on the web! Having a video or even a video collection embedded in your website is now a trivial task with free services like YouTube. In the old days of the internet (8 years ago), we would have to do a lot of planning to have video on a website. Now, it's a matter of uploading the video and pasting in a few lines of code, and voila! your site has video.

Having video on your site is great, but don't rush to get it on there just for the sake of having it. While the implementation of the video in your website is easy as pie, the actual production of the video and the planning of it's content is nothing to rush. Worse, don't dig out your old VHS tapes with a groovy video your company produced in the 1980s! The video has to be well done, up to date, and in-line with your company's current brand and focus. You certainly don't want to have information on your video that doesn't jive with the rest of the website. Working with a professional video production company is usually the way to go to ensure all of the above doesn't happen.

Incorporating video in your website can be a really good way to add engaging content for your visitors or potential customers. That said, it shouldn't be the only engaging content. Take a look at a few examples of clients of ours who have embedded video in their website: Morton Wholesale, CANSPEP and Matrix Laser Institute. Having these professionally produced videos in their website augments the site's already informative content which yields a very well rounded content base for the end users to view.

Lesson Learned! Having video on your website is a great way to provide engaging content to your visitors. If you have any questions regarding this or anything else, feel free to send me an email at sharbel@wiredsolutions.ca or call me at 519-250-7786 ext 200 / toll free 1-877-549-4733 ext 200. * Sharbel Lutfallah is the lead developer at Wired Solutions, and has been a web-developer since 1998.