Social media no passing fad
“Truth is like the sun. You can shut it out for a time, but it ain't goin' away.” – Elvis Presley
Leave it to “The King” – even 35 years after his passing - to crystallize things so perfectly. Makes you wonder just how many Facebook fans he would have if alive today. The mind boggles . . . just as it does when analyzing the continuous upward trend of social media, a phenomenon that has fundamentally changed our lives - forever.
In the last year, total minutes spent by average person on social media up 32% . . .
Keep your arms and legs inside the ride at all times, everyone – truly -- there’s no going back now.
Total pages viewed in social media up 39% . . .
Think back to the days around 2006 B.F. (before Facebook). Now think of your life if, tomorrow, services like these were suddenly taken away. Even the most “anti-social-media” among us will admit that these various sites and services are invaluable (and unprecedented in scope) in terms of personal and professional networking.
You Tube, up 170% . . .
Not to mention that news and advertising has now integrated itself within the social experience. For many of us, many of these sites are now just as much about information as interaction.
Tumblr audience, up 180% . . .
Beyond consumers, however - for companies big and small - social media is also becoming standard operating procedure for extending marketing reach, customer base – and eventual bottom line.
Twitter, up 60% . . .
One’s brand is now no longer just what you say it is. More than ever, your brand is now what others say it is. That is a huge difference from years gone by. The reason is social media.
LinkedIn, up 39% . . .
Admittedly, keeping up with the latest sites can be dizzying: Facebook. Twitter. LinkedIn. Google+. You Tube. Tumblr. Reddit. Digg. Stumbleupon. Flickr. Foursquare – etc. etc. etc. The list seems endless with more sites released on a regular basis.
Avg. monthly social media page views per user: females - 999 (up 38%); males - 774 (up 50%) . . .
Take Pinterest. Are you on it? If not, stats show that, more than likely – you soon will be. According to comScore (a leading marketing research company focused on the internet) its rapid rise to 10 million users happened faster than any site ever tracked, currently counting 16 million users and rising.
Pinterest audience up 2038% Q2 to Q4 2011 . . .
For the uninitiated, Pinterest is essentially on online scrapbook, where users can amass, share and comment upon collections of various images (with a link-back provided to the original site of each “pinned” image).
So what business should use Pinterest? That depends. Do you sell . . . anything? Then your company should be on Pinterest. Simple as that. Even better? Pinterest has shown to drive traffic better than Twitter or Google+.
Avg. Time spent on social media per week: females – 8.8 hrs. (up 33%); males – 6.5 hrs. (up 39%) . . .
Bottom line: the numbers do not lie. Your business needs to devote more time to socially marketing your product or services within cyberspace.
We offer several social media packages to help your business or organization plant a flag in the social media world. Trust Wired Solutions to help you craft branding messages, related content and social media strategies that will not only help you gain followers – but also increase your exposure and bottom line.
Social media isn’t just for teenagers. Social media is now the way people of all ages interact – consumers and businesses alike.
We take our socializing seriously. Isn’t it time you got your company into the conversation? Contact Wired Solutions today for your free quote.